Benedictions Settles in Cali

The Colombian premium beach and resort fashion brand Benedictions has expanded its reach in Colombia to the south of the country to install its first store in Cali.

The new location is approximately 40sq m and has minimalist decoration and refined architecture. The space offers all its references complete with resort clothing, swimwear and its entire swimsuit collection in high-end materials.

“We are a resort and beach fashion brand, with conscious production made by hand in Colombia,” the brand reported. Cali has become an interesting market for Medellín brands. So far in the second half of the year, more than five local brands have set up shop in the southern city.

Benedictions currently has a national and international presence, with a proposal that fuses good taste with sensuality and fashion, surrounded by comfort and high-quality in clothing.

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