Serapian Expands to the US

Quiet luxury has been fashion’s favorite buzzword this past year. For those whose style gravitates towards this mood with or without the latest lingo, it’s not a passing fancy, but a way of life.

Its purveyors, such as Serapian Milano—the 95-year-old leather goods brand operated by the third generation of the family, but owned by luxury group Richemont—have been on their radar thanks to their unique, yet understated, handbags and accessories.

Located in a former A. Lange & Söhne watch store between 65th and 66th streets, the space recreates its Paris’ Rue de la Paix temporary location that opened in 2022. Fixtures, display cases, furniture, and artwork were shipped to the New York location to recreate the brand’s artisanal roots, complete with a Milanese craftsman named Paolo, who works in the space’s Bespoke Salotto creating the brand’s iconic Mosaico weave introduced by founder Stefano Serapian in the 1940s.


Most Popular