Frasers Group has confirmed it is to acquire SportScheck, one of the leading sports retailers in Germany from Signa Retail Department Store Holding for an undisclosed amount.
In a release, the Mike Ashley controlled group said the acquisition “will enable Frasers to grow its presence in Germany, one of the biggest sports markets in Europe and a key focus area for the Sports segment.”
SportScheck trades from 34 stores across Germany with revenue of approximately €350m, and a loyal customer base of over 13 million visitors per year.
Frasers confirmed that following the acquisition, SportScheck will benefit from the Group’s Elevation Strategy which has driven strong performance across the business by investing in store concepts, digital capabilities and strengthened brand relationships.
Sports Direct is a strategic partner for the global Sports brands such as Nike and Adidas and therefore has the support to assist in its international expansion strategy.
