Taiwan’s second-hand luxury platform PopChill has made its Hong Kong debut after securing a $1.9M investment to expand into the market.
PopChill specialises in luxury brands and sells more than 100,000 second-hand items, cooperating with the top three second-hand luxury retailers in Japan, as well as suppliers in Taiwan, Italy and the UK. Customers can access a large range of high-quality luxury items through the PopChill platform, which includes labels such as Chanel, Hermes, LV, and Gucci.
The “Secure Purchase” procedure at PopChill begins with the confirmation of product listings to ensure they match the uploaded photographs and descriptions of merchants. The second phase is aided by a third-party American AI technology that verifies the item’s authenticity against the brand’s craftsmanship and attributes.
“Our goal for the Hong Kong branch is to replicate the growth trajectory experienced in Taiwan over the past few months, rapidly establishing supply and demand locally,” said PopChill’s Co-Founder, Andy Kuo.
