MINISO officially launched its WORLD FIRST Sanrio IP-themed flagship store in Indonesia. Adorned in delightful pastel pink, prominently features Sanrio’s beloved characters, the store underscores MINISO’s commitment to the brand’s upgrade in Indonesia as well as globally, with new store image and a wide range of beloved IP products, aiming to provide a one-stop destination for customers to fully immerse themselves in its enchanting IP co-branded world. Indonesian actress and MINISO
After months of renovation, MINISO’s Margo City store, situated in one of Indonesia’s most popular shopping malls, reopened its doors to eager shoppers with a captivating new look.
The storefront, adorned in delightful pastel pink, prominently features Sanrio’s beloved characters, such as Hello Kitty, Kuromi, and Cinnamoroll, creating an enticing gateway to a joy-filled magical wonderland. Spanning around 450 square meters, the store boasts an extensive Sanrio IP zone, while also including a rich assortment of other globally renowned IPs that cater to a diverse audience. MINISO hopes the new store will provide a one-stop destination for customers to fully immerse themselves in its enchanting IP co-branded world.
The flagship store’s grand opening was met with tremendous enthusiasm and excitement. Indonesian actress Prilly Latuconsina graced the event, delighting attendees with her appearance.
The iconic Hello Kitty mascot also delivered a lively dance performance, infusing the day with a spirited and joyous atmosphere. Customers also had the opportunity to record the cherished moments, taking photographs with Prilly and Hello Kitty for memories that would last a lifetime.
The Sanrio collections have consistently been highly favored by Indonesian consumers, and we are excited to launch Sanrio product for the first time in Indonesia.
That’s why we’ve chosen to open our very first Sanrio- themed store here,” said Jason Lee, General Manager of MINISO Indonesia. “As well as offering exciting IP co-branded products, the store will uniquely integrate people’s beloved IPs into shopping scenarios, enabling customers to interact with their favorite characters and build deeper emotional connections.”
