Cadogan announces the completion of a landmark £235 million development located at the heart of London’s iconic King’s Road, as part of its continued community-led placemaking and investment.
The Gaumont will comprise a rooftop bar with panoramic views from Big Ben to Battersea, a 600-seat cinema, enhanced Waitrose, flagship retail, creative space, office accommodation and 47 residential apartments, as well as an extraordinary art installation by renowned London-based artist Shezad Dawood.
Designed by leading architects Studio PDP, with construction undertaken by UK firm Wates Group, the scheme celebrates the community, heritage and architecture of the area. Located at 196-222 King’s Road, it is named ‘The Gaumont’ in honour of its cinematic and theatrical past as the original 1930’s Gaumont Palace Theatre building*, and as tribute to William Friese-Greene, creator of the first moving image whose studio was based nearby in the 19th century. In recognition of the cultural significance of the Gaumont Palace building, the grandeur of its façade has been sensitively renovated, preserving unique Art Deco details and embellishments.
Hugh Seaborn, CEO of Cadogan, said: “The purpose of this project has always been to reinvigorate the King’s Road’s distinct character and contribute to its rich legacy, whilst seeing it enter a new era – from the independent ‘creative cluster’, cinema, major new public art commission to the beautifully restored façade. There are many other plans underway such as finding space for immersive cultural pop-ups, a ‘pub theatre’ and the right new operator to keep institutions like the 151 Club alive. The Gaumont is a major part of a wider revitalisation plan for one of the world’s most famous high streets.”
