Australian fashion label Ena Pelly has opened its first physical store in Melbourne, coinciding with the introduction of EP Athleisure, a new sportswear line.
The store opening is in conjunction with interior architecture firm, Studio Tate, and is located in High Street Armadale’s retail sector.
Ena Pelly Melbourne features a minimalist design approach with natural materials sleek finishes and a relaxed, neutral palette. It also has aniline leather floor-to-ceiling curtains.
“We wanted to imbue our new Armadale location with a sense of modern luxury. Ena Pelly is all about effortless yet elevated style, which is brought to life in the design of our latest store,” said co-founder and creative director, Danielle Wilkins.
“Our vision is for customers to experience that feeling of ease and exceptional quality when they step into our world.”
