The Swiss physiological footwear company MBT is looking to relaunch itself as a brand in Europe while expanding in Asia.
In this context, it has renovated its flagship store in Madrid, presenting its most recent commercial concept and image.
The MBT store in the Spanish capital is located at 11 Narváez Street. With a minimalist structure, the store has preserved some elements of the original design, but has opted for a minimalist structure and clear lighting “appropriate for new digital environments”, as detailed in a statement.
In addition, it has divided the space into different areas for the product lines launched in recent months: from running to outdoor or professional footwear. As part of its rebranding process, the firm will also renew its store in Barcelona, on Aribau street.
“Our goal is to relaunch the brand in Europe at a key moment in which we are immersed in an important growth strategy around the world, with Asia as the spearhead and with the opening of more than 200 stores,” explains Marc Gual, General Director of MBT for the European market.
