The Argentine venture that brings together different design brands has inaugurated a new concept store within the DOT Baires Shopping mall, located in the northern area of the city of Buenos Aires.
This space, located on the first floor of the shopping centre, covers 113sq m of surface space and has become the home of 22 brands from the fashion and design industry from all over the country. This collaboration represents an important milestone for Co-Showroom, as it is the first time it has ventured into a high-visibility shopping centre.
“This opening is very important for DOT, as it will be a unique and unprecedented meeting point between emerging brands and a shopping centre. We believe that the combination of physical and digital connects us in a different way with a younger audience looking for distinctive consumer experiences,” said Candelaria Purdia, Centre Manager of DOT Baires Shopping.
Co-Showroom is a solution that provides sales space and e-commerce management to digital fashion brands through its network of “concept stores”. This proposal integrates the physical and digital operations in one place.
