The vitamin, supplements and wellness retailer has opened a flagship in Pittsburgh’s historic Terminal Strip District with a new apothecary-styled format.
The 2,455sq ft store is designed to offer an elevated and interactive shopping experience that immerses customers in wellness. An open format allows for ample product display with movable shelving, expansive counters for product sampling and available space to accommodate local events and partnerships.
The flagship is located at 1918 Smallman Street, a short walk from GNC’s corporate headquarters. It is the company’s 21st location in the greater Pittsburgh area, for a total of 2,313 US storefronts.
“Our flagship store is a reflection of GNC’s rich history and commitment to Pittsburgh,” said Nate Frazier, Chief Operating Officer at GNC. “As part of our focus on creating a cutting-edge omni-channel experience through a customer-centric lens, we are proud to bring this seamless shopping approach to provide exceptional products and solutions that help our customers Live Well.”
