Italian luxury men’s fashion brand Brioni has opened its first-ever boutique in India, in the heart of its capital, New Delhi.
Located inside The Chanakya, a luxury shopping mall, the new Brioni space is an extension of the Kering-owned brand’s global store concept, distinguished by a carefully curated assortment of Italian design furnishings. The new store includes a vintage Carlo Roma coffee table, a classic armchair by Marco Zanuso as well as an artisanal carpet and a wall tapestry, both designed by the renowned Genoese manufacturer, Mita.
Inside, the New Delhi Brioni boutique offers a range of ready-to-wear clothing and accessories collections, along with its exclusive bespoke service, where customers can tap personalised one-on-one assistance and tailoring craftsmanship in an Italian atmosphere.
“We are thrilled to announce the opening of the first Brioni boutique in India, right here at The Chanakya,” said Ritesh Kumar, spokesperson at DS Luxury, the distribution partnership for Brioni in India.
Founded in Rome in 1945, Brioni offers made-in-Italy ready-to-wear, leather goods, shoes and accessories, both for formalwear and leisurewear, as well as fragrances. In 2011, Brioni was acquired by the French luxury group PPR, which was renamed Kering in 2013.
