The ocean-inspired lifestyle brand Salt Life continues to grow its retail footprint, with both full-price and out locations.
The ocean-inspired lifestyle apparel and accessories brand, owned by Delta Apparel, will open its first location in Virginia, Williamsburg, in December. Salt Life will finish the year with a total of 28 locations, including 15 full-price stores and 13 outlet stores across the country. Including the upcoming Williamsburg location, Salt Life has opened seven stores in 2023.
The Pompano Beach store, which opened in October, also houses a content studio and multi-media broadcast platform for the Sport Fishing Championship, the governing body of saltwater tournament fishing, in connection with Salt Life’s 10-year sponsorship agreement to serve as its official apparel and sunglasses provider.
“Continued expansion of our retail presence is an important piece of our omni-channel strategy and an exhilarating step forward for Salt Life, allowing us to bring the Salt Life experience to ocean enthusiasts in markets across the country,” said Jeff Stillwell, Group President, Salt Life. “Our new stores are more than just retail storefronts. They are vibrant spaces where customers can immerse themselves in the salty lifestyle and experience our passion for all things on the water.”
