In line with its expansion plan in Colombia, Skechers opens the doors of a new flagship store in the country, located in the Unicentro shopping centre, in Bogotá.
The new space of more than 200sq m is presented as a space for sales, but also for experiences. With this new opening, Skechers has now opened more than 10 this year, while confirming its desire to open two more establishments before the end of 2023, one in Medellín and another in Villavicencio, with which it would close the year with a total of 26 establishments in the country.
Since the beginning of the pandemic, the change in dress codes in the world and in Colombia has accelerated, which has resulted in the inclusion of casual and sports fashion in the daily looks of students and executives equally.
Recently, Skechers celebrated a collaboration with Ashley Park, the actress who plays Mindy Chen in the series Emily in Paris, who designed pointed sneakers that hit the local market this season. Skechers is making its way into the Colombian market and fighting giants like Nike and Adidas.
