The brand founded in 2017 by founders Joshua Sitt, Noah Raf, Peiman Raf, and Mason Spector on the values of positivism and optimism, has just opened its first boutique in Los Angeles, at 8906 Melrose Avenue in West Hollywood.
Already present a few years ago at Melrose Place, Madhappy now joins the Melrose Avenue section where James Perse and Maxfield are located.
The 2,800sq ft space was designed with Los Angeles-based creative studio PlayLab, Inc. which regularly collaborates with fashion brands such as Marc Jacobs and Rimowa. “The flagship is more than a place of transaction, but a space where customers can spend a few hours, rather than browse a few seconds”, said PlayLab’s team, in a statement.
Conceptual and minimal, the store presents the Madhappy collections in a chromatic universe dominated by blue, which covers the entire floor, punctuated with contemporary furniture and carved-in stone bench. The space also includes a multimedia room intended to present the audio-visual works of artists, like the electronic artist Khotin, an open-air courtyard planted with a tree and a café called ‘Pantry by Madhappy’.
Open to the public, the café space serves coffee, tea and pastries in partnership with coffee brand Hotel Drugs and collaborates with the most popular food and grocery brands in Los Angeles, as well as Courage Bagels, Gjusta, Jon & Vinny’s, Beverly Hills Juice and Awan.
