Shaftesbury Capital has announced Tissot, the Swiss watch brand owned by the Swatch Group, has opened its debut flagship boutique in the vibrant and historic district of Covent Garden, representing the brand’s only standalone store in the UK.
This new location marks a significant milestone for Tissot as it continues to expand its presence in one of London’s most iconic shopping destinations.
Tissot’s Covent Garden flagship, located at 7 James Street, showcases its broad selection of premium watches for men and women, both young and ambitious. Over 170 years, Tissot has learned that ‘there is no progress without staying focused’, boasting exceptional materials and sports functionalities, combined with Swiss-made craftsmanship and precision. In a modern, inviting atmosphere, the boutique stocks new products and crowd-favourite collections including the Tissot PRX, Seastar, T-Touch Connect, and Le Locle.
Tissot’s debut flagship further enhances and diversifies the strong luxury watch and fine jewellery portfolio across the Covent Garden estate, joining global brands Bucherer, Hublot, OMEGA, Tag Heuer, Tiffany & Co. and TUDOR, as well as recently opened Messika and Girard-Perreguax.
Michelle McGrath, Executive Director, Shaftesbury Capital, commented: “Tissot has been an innovator within the watch industry for decades, boasting a rich heritage and historic brand journey. At Covent Garden, we endeavour to present the very best of retail across multiple categories, and there is a clear opportunity for Tissot to thrive and deliver timeless pieces and extend the range on offer for our visitors.”
