Cenomi Retail has announced an agreement with Vienna-based coffee company Bieder & Maier Coffee to bring Vienna coffee houses to the Kingdom of Saudi Arabia.
The deal was announced following support from the Ministry of Investment of Saudi Arabia (MISA) and the Saudi Coffee Company (SCC) towards Bieder & Maier’s investment journey and development in the Kingdom.
Cenomi Retail, a leading shopping mall owner and operator in the Kingdom with household brands such as Zara, Alo Yoga, Subway and Cinnabon, has signed to exclusively open and operate Bieder & Maier Vienna Coffee Houses in the coming years.
The strategic and investment partnership between Saudi Arabia and Bieder & Maier is facilitated by the MISA and Khalid Al-Falih as part of a wider comprehensive plan to generate growth and sustainable development in Saudi Arabia.
The goal of the signed Memorandum of Understanding between Bieder & Maier and Saudi Arabia is to intensify the cooperation between the involved parties in the coming years to deliver on this wider plan.
Rudi Kobza, Founder and CEO of Bieder & Maier Vienna Coffee, commented: “We feel very honoured announcing this partnership with Saudi Arabia and bringing coffee quality and cultures together. In this collaboration and the strengths of the involved partners we see a big potential for the coming years to serve coffee in Saudi Arabia because of its unrivalled quality.”
