Hammerson is pleased to announce a flurry of high-profile new openings at Bullring & Grand Central, the culmination of a transformational year for the Birmingham city centre destination.
Nike, Bershka, Pull&Bear and M&S have opened just in time for the busiest shopping period in the calendar. The series of openings introduces 115,000sq ft of brand-new shopping experiences.
Sportswear giant Nike has launched its ‘Nike Rise’ concept store, located at the gateway to Bullring and just metres from the iconic steel ‘Bull’. Spanning 13,000sq ft, it features innovative digital experiences and services that enliven the sport pulse of the city. Customers will be able to experience Footwear Fastlane, which shares footwear product stories, benefits and technical information; Nike by You, enabling visitors to customise new Nike products; and a new bra and leggings destination, helping female athletes find their right fit.
Inditex’s urban fashion brands, Bershka and Pull&Bear, have also made their regional debuts at Bullring, following in the footsteps of Zara. The two stores, spread over 36,000sq ft in total, take Inditex’s presence at Bullring to over 76,000sq ft. Each with their own dedicated entrances the stores bring together Bershka’s three main lines – Bershka, BSK and Man – alongside Pull&Bear’s complete collection of menswear and womenswear.
Joining Nike, Bershka and Pull&Bear is M&S’ new 65,000sq ft Bullring store, offering local shoppers a fresh market-style Foodhall, as well as stylish and spacious new Clothing, Home, and Beauty departments. Following a significant investment in the city’s local economy, the new store is part of the retailer’s plans to invest c. £480M nationally, creating over 3,400 new jobs nationwide.
