Renowned for its expert craftsmanship, timeless design and superior sound capabilities, Bang & Olufsen has opened the doors to its new flagship store on London’s prestigious New Bond Street.
In addition to showcasing the brand’s full range of luxury speakers and televisions, the new flagship store has been designed to cater to the needs of individual customers by offering an immersive and tailored shopping experience.
“We are excited to open the doors to our new flagship store in one of the world’s premier luxury shopping destinations. Since 1925, Bang & Olufsen has brought magical experiences to the lives of people all over the world. We wanted to extend this feeling to our new London flagship store by becoming the destination where you can hear, see and feel the magic of Bang & Olufsen, experience our products and unique heritage,” says Bang & Olufsen CEO Kristian Teär.
The three-storey flagship will take customers on a sensory journey starting on the ground floor, where visitors can interact with Bang & Olufsen’s range of luxury products. Tactile, organic forms and bold pops of colour contrast with steel, glass and glazed ceramic tiles for a sense of sophisticated simplicity that befits the opulence of London’s best-known luxury retail destination.
