Leading Swedish fashion brand, Fjällräven and independent menswear retailer, Yards Store, are set to open next year.
In a major coup for the city, leading Swedish fashion brand Fjällräven will open only its second dedicated UK store on Charles Street, operated by The Sporting Lodge Limited.
Fjällräven was launched in Sweden in 1960 by Åke Nordin, who combined his love of fashion and adventure to create quality, practical and stylish outdoor clothing and accessories.
Fjällräven is renowned for its iconic Kånken backpacks, which come in a variety of vibrant colours, as well as its ever-popular Greenland Jacket and Expedition Down Jacket. The brand has long been a staple of Swedish fashion and its popularity in the UK has grown exponentially over the last decade.
Set to sit alongside the Fjällräven on the corner of Charles Street and Pinstone Street, Yards Store is an independent men’s fashion retailer, owned by Parasol Retail Limited, offering some of today’s most popular British and International brands. This includes the likes of Carhartt, Patagonia, RRL by Ralph Lauren, Paul Smith and New Balance.
It will be the second Yards Store to open in the UK following the success of the company’s Manchester shop, which opened in 2019 off St Ann’s Square and the company also recently opened its new store in Altrincham, Cheshire under the Parasol fascia.
