The British cosmetics, skin care and perfume business has become the first global beauty brand to be awarded 100 per cent vegan certification.
The company first set itself this target back in 2021 when at the time three-fifths of its product range carried the Vegan Society trademark. Fast-forward to now and The Body Shop’s complete range of product formulations has been awarded this unique honour.
Ian Bickley, Chief Executive at The Body Shop, said: “We know that vegan beauty matters to millions of people around the world, and we’ve worked tirelessly to achieve this huge milestone. We were the first beauty company to fight against animal testing in cosmetics. We were the first major global beauty brand to use cruelty-free musk in our fragrances. We have now achieved another global first.”
