PUMA, one of the world’s renowned sports apparel brands, has announced the opening of its latest Dubai store at the popular City Walk location, one of Dubai’s prime retail destinations.
The 432.75sq m retail space is the brand’s fourth store to open in the UAE this year and will be home to some of the sports giant’s most sought-after product lines.
The City Walk store will also highlight a new ‘Field of Play’ concept, the first of its kind globally for PUMA. The premium store features clean, open lines throughout to showcase PUMA’s signature trends and technologies in footwear, apparel, and accessories across performance, lifestyle, team sport, motorsport, basketball and kids categories.
PUMA Middle East General Manager Taner Seyis commented: “We are very excited about the expansion of our retail spaces in one of the region’s prime retail areas bringing the region’s shoppers products they love from iconic partnerships and limited collections. This expansion comes as part of our strategy tailored to meet local consumers’ demands in prime areas of the city, following our plans to double PUMA’s retail footprint in the Emirates in 2024.”
