The retail and entertainment destination significantly outperformed national trends following its most successful Christmas ever.
Grosvenor has reported that 2024 is already expected to top last year’s successes experienced at Liverpool ONE, with a 10 per cent increase in visitor numbers during the first week of January 2024 versus 2023, representing the destination’s strongest start to a year in more than five years.
This solid start to the year follows Liverpool ONE recording its busiest ever Christmas in 2023, as the latest figures reveal sales and visitor numbers hit an all-time high during this period. The destination welcomed more than 3.9 million visitors during the festive period, equating to a 1.9 per cent uplift from 2022 figures.
The success goes against the national picture, for which early analysis shows a 3.5 per cent drop in footfall across the country’s retail hotspots, according to ShopperTrak footfall benchmark data, placing Liverpool ONE ahead of the rest of the UK by five points.
Year-on-year sales also soared by 5.3 per cent, with entertainment, beauty and menswear proving to be among the most popular types of purchase.
