Women’s luxury occasion wear brand Prints by Radhika has opened a new flagship store in Jaipur, retailing the brand’s selection of bridal wear, ready-to-wear, demi-couture and traditional style couture.
“Our design language for the store is influenced a lot from our surrounding and hometown blended with the contemporary feel of the brand’s overall aesthetic,” said Prints by Radhika’s Founder and Designer Radhika Chopra in a press release on 7 February. “We chose English Jaipur pink colour for the interiors and exteriors as it represents Jaipur, the city I was born and raised in. Even the rugs at the store are from Jaipur Rugs and the chandeliers and pendant lights are inspired by the palaces and havelis such as Rambagh Palace and The City Palace in Jaipur.”
The store has designs for each element of a traditional Indian wedding from Mehandi ensembles to bridesmaid dresses to classic red lehengas for the bride’s main look. Antiques, traditional artwork, and cherry red walls in the fitting room create a regal atmosphere inside the store and the resort wear segment of the store has a tropical feel.
The interior of the flagship store was conceptualised by interior designers Kushagra and Manali from Jaipur-based architecture business Arghusk. By expanding its brick-and-mortar footprint, Prints by Radhika aims to reach new customer demographics ahead of the sprint wedding season. The brand also retails from its direct to customer e-commerce store.
