The brand was created by designer Rocío Botella in 2013 and in 2016 it made the leap into retail with the opening of its first store in Valencia, its city, on Grabador Esteve street.
Now, the brand is preparing to move to a new location. Thus, on 7 March, The-Are will open the doors of its new space in the city, at number 25 Conde Salvatierra Street, one of the main commercial hubs of the Valencian capital.
“This opening represents a great leap for the brand. It hasn’t been easy to find the perfect place, but we did it. This is a project that we are working on with great enthusiasm,” says the company’s promoter. It is a 170sq m establishment in which the firm will deploy its renewed commercial concept and its flagship store model.
In addition to this opening, the brand has among its plans for 2024 the opening of new points of sale in Spain (it currently has 13 establishments), as well as international expansion. Among the novelties of The-Are, its alliance also stands out, for the second consecutive year, with Valencia CF Femenino: it dresses its players and coach during sports trips in the 2023-2024 season.
