Serapian plans to open its first major international flagship store in Japan, opting for the nation’s capital city, Tokyo, to bring the retail concept to life.
Located in Tokyo’s Ginza district, the new Serapian Japan flagship will occupy a 250sq m, three-storey former mansion, with an opening date slated for June. The new lifestyle store will house the brand’s full range of collections, as well as additional client services, including customisation.
“We’re going to recreate a Milanese house in the centre of Tokyo, with not only our product range but also a workshop offering a made-to-measure service,” Serapian CEO Maxime Bohé told FashionNetwork.com during Milan Fashion Week. “Japan has exhibited remarkable growth and remains our leading market, followed by Italy, the United States and the Middle East. We already have three stores [in Japan], in Tokyo, Osaka and Nagoya,” he added.
Founded in 1928 by Armenian Stefano Serapian and his wife Gina Flori, and later helmed by their son, Ardavast, in 1973, the Italian luxury leather goods brand was acquired by Swiss conglomerate Richemont in 2017.
