Apparel Group has proudly announced the successful launch of the first ASICS store in UAE at Dubai Mall and it was inaugurated by distinguished guest Eilish McColgan.
The remarkable flagship store, covering an expansive 146sq m and completed within a remarkable 14 days, is the first store in UAE and sixth in the GCC region which marks a significant milestone in the extensive expansion of the esteemed Japanese sportswear brand within the UAE.
Emphasising the widespread popularity of ASICS on a global scale, the opening ceremony was graced by the presence of international guest Eilish McColgan, a three-time Olympian and British/European Record Holder for the 10km & 5km. Joining her were Apparel Group Founder and Chairwoman, Sima Ganwani Ved, and ASICS General Manager, Seiji Hori.
Founded in Kobe in 1949, ASICS stands for Anima Sana in Corpore Sano or “A Sound Mind in a Sound Body”. This philosophy underscores ASICS’ commitment to the positive impact of movement on both body and mind, a principle that resonates deeply in their product design and customer engagement.
