A leading global maison for luxury business lifestyle, Montblanc has celebrated the opening of its boutique in Mall of Dhahran this week, together with longstanding partner Paris Gallery.
The boutique is the ninth in the kingdom for the maison, and showcases its new Neo 3.0 retail concept, currently being rolled out globally.
The latest Neo 3.0 interior design expands on earlier Neo iterations by French designer and interiors architect Noé Duchaufour-Lawrance, by adding travertine and handmade concrete wall finishes to the existing walnut and black lacquer of the boutique. The immersive retail environment features dedicated areas for Montblanc’s watches, writing instruments, leather goods, accessories and its range of technology devices.
Jade Hantouche, Managing Director, Montblanc KSA, said: “We are delighted to extend our presence further in the Eastern Province and introduce our new interior concept at the Mall of Dhahran. The Kingdom is of great importance to Montblanc, home to many of our longstanding, loyal customers who have a great appreciation for luxury craftsmanship. Our ongoing expansion is a testament to our commitment to extend our presence to meet the growing demand.”
