The highly successful European value-for-money hotel chain, B&B HOTELS, has taken a significant step towards fulfilling its ambitious growth plans in the UK with the takeover of a hotel located at Heathrow, London.
Having announced its expansion into the UK in late 2022, the takeover represents a milestone in the group’s growth strategy, setting the stage for further investment in the UK market. B&B HOTELS’ ambition is to become a key player in the British hospitality sector, specifically in the economy/budget hotel segment.
Fabrice Collet, President & Chief Executive Officer of B&B HOTELS said: “Our successful growth model and commitment to value for our guests have made us a beloved brand across Europe and we’re excited to bring that same experience to guests in the UK. We are accelerating our development in all the countries we are already in while continuing to establish ourselves in new markets. We aim to become the leader in sustainable value-for-money hotels with an ambition of 3,000 hotels within 10 years.”
Commenting on the deal, Patrick O’Connell, Chief Executive of B&B HOTELS UK said: “Looking ahead, the B&B HOTELS UK team remains committed to forging partnerships with existing hotel owners, developers, landowners, funds, and real estate owners to realize its expansion plans. By leveraging local expertise and strategic collaborations, B&B HOTELS aims to establish a robust presence in the UK hospitality market and create memorable experiences for guests nationwide.”
