Tata Group’s Titan Company has opened a kiosk in Vietnam’s Ho Chi Minh City. Located within Vincom Mega Mall, the kiosk retails a selection of the brand’s men’s and women’s timepieces.
“The wait is over” announced Titan on Facebook. “We are thrilled to announce the grand opening of our brand-new official Titan store in Ho Chi Minh City, Vietnam!
With a black, gold and white design, the kiosk has a sleek, modern aesthetic. The point of sale is located next to international fashion and accessories brands Aldo and Cotton On in the mall.
The kiosk has a segment dedicated to Titan’s ‘Edge’ ceramic watch collection which features bold, modern timepieces with a minimalist design. The kiosk also has a range of women’s occasion wear watches featuring gold bracelet straps and sparkling details.
By launching a point of sale in Vietnam, Titan aims to increase brand visibility in the country and reach new customer demographics. The brand has turned its attention to the international market, launching a watch collection to celebrate the year of the dragon titled ‘Tết’ and featuring an ornate maroon and gold design.
