New Branded Residences Launch in the Emirate

Dubai real estate developer Taraf and luxury fashion house Karl Lagerfeld has launched a new set of branded residences in the Emirate.

The project marks Karl Lagerfeld’s fourth branded residential property worldwide and the first in the Middle East, adding to the Maison’s growing real estate portfolio. The Karl Lagerfeld X Taraf project will include 51 exclusive villas designed under the fashion house’s aesthetics and will also offer tribute to the late German fashion icon.

Targeted at high-net-worth-individuals (HNWIs), the customisable villas come in two façades – Soft Modern and Urban Modern. However, prices for the villas vary depending on the number of bedrooms.

“The 5-bedroom villa starts at AED15M, whereas the 6- and 7-bedroom villas are priced at AED20M and AED25M, respectively,” Taraf Chief Executive Ahmed Shibel told Arabian Business. When asked about any special features of the villa, Karl Lagerfeld’s Righi said that it is “difficult to single out one individual feature”.

“[The project] is more about the approach taken of how he [Karl Lagerfeld] would have envisaged to build his home here in Dubai. He would have definitely leaned toward incorporating certain, important elements such as his collection of books – he had over 300,000 books in a special library – and more,” Righi said.

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