North America’s largest travel centre network plans to add 35 travel centres and remodel more than 75 locations this year. It is also expanding its truck maintenance network of Southern Tire Mart at Pilot Flying J (STMP) shops.
The 2024 growth plan includes 10 new builds to increase the company’s presence in several states, bringing additional services, amenities and over 500 truck parking spaces to the road. Twenty-five dealer locations are also expected to join the network.
As part of its $1bn New Horizons initiative, Pilot Travel plans to overhaul an additional 75 locations this year, for a total of nearly 200 completed remodels since launching the program in 2022. The major enhancements include curb-to-counter makeovers with refreshed restrooms and showers, new kitchens, expanded food and beverage options and updated technology.
“Expanding into new communities and enhancing our services remains a key part of our long-term strategy,” said Allison Cornish, Senior VP of Store Modernisation and Development at Pilot Travel Centers LLC. “We continually evaluate our network with our guests’ needs in mind and are making significant investments in our travel centres to provide drivers an exceptional experience at every stop along their journey.”
