The move comes close on the heels of rival Apple Inc.’s India debut last year with Apple-branded stores in Mumbai and New Delhi.
Alphabet Inc. is planning to open a Google-branded brick-and-mortar store in India to sell a gamut of Google’s products and showcase it as an experience centre in a country that is increasingly becoming an important market for global tech companies.
Google already has several omni-channel outlets in major US cities including New York and Mountain View in California. The stores have a wide range of Google products ranging from Pixel phones to Nest products, Fitbit devices to Pixelbooks among other items. As of now, Google only brings a limited number of its products in India but the idea of opening a new store in India suggests that Google may be planning to bet big on the country.
India stands as one of the globe’s rapidly burgeoning markets for smartphones, tablets, wearables, and various other commodities. However, Google lags significantly behind Apple in its business endeavours within this emerging South Asian nation.
