Dyson is set to launch a new immersive pop-up installation at Mall of the Emirates in celebration of Ramadan and Eid for a limited time only.
Customers will have the chance to explore the brand’s latest cutting-edge hair care technologies, including the newly launched Dyson Airstrait™ straightener, and receive a complimentary style by Dyson experts!
Open from 5 to 14 April, the installation will be located on the ground floor Galleria of the mall (near Zara, Massimo Dutti and Starbucks). In addition to a hands-on experience with the hair care products, the pop-up will provide centre stage for personalised interactions with Dyson stylists, who will offer free hair-styling sessions using the brand’s hair care innovations. Ladies who wear a hijab can enjoy a complimentary styling session in the private area of the Dyson Demo Store on the first floor, just a stone’s throw away from the pop-up.
The pop-up space will showcase all of Dyson’s iconic hair care solutions, including the Airstrait™ straightener, which recently won Product of the Year in the hairy styling tool category, the Airwrap™ multi-styler, the Supersonic™ hair dryer and the Corrale™ cordless hair straightener. With all purchases of the haircare range (Airwrap™ multi-styler, Supersonic™ hair dryer and Corrale™ hair straightener) at the pop-up, customers will receive an exclusive, limited-edition gift. Additionally, buyers can personalize their hair care product cases by having their name embossed on them.
