GMG on Tuesday announced the expansion of its partnership with VF Corporation, a global leader in branded lifestyle apparel, footwear and accessories.
Building on more than 12 years of partnership, as part of the distributorship & retail development agreement, GMG will expand the presence of VF’s brands in the region via a growing network of new mono-brand partner stores across the Middle East and North Africa (MENA) and Southeast Asia (SEA) markets over the next five years to offer the VF’s brand experience to a broader consumer base.
Currently, GMG operates 90 VF’s mono-brand stores in MNEA and SEA. Overall, GMG aims to roll out over 300 stores during the next five years. GMG will introduce VF’s brands across key Southeast Asian markets, open mono-brand stores and drive e-commerce business for selected VF brands.
Mohammad A. Baker, Deputy Chairman and CEO of GMG, said: “Continuing our strategic expansion and adding new markets across SEA signifies a pivotal chapter in our successful long-standing partnership with VF Corporation. Aligned with our shared vision, commitment to exceptional consumer experiences and the empowerment of active lifestyles, we anticipate continued achievements on this transformative journey together.”
