CANALI accelerates its international expansion by developing its product range and image. The 90-year old label CANALI is in good shape and continuing its international expansion.
It is one of the rare luxury menswear labels, 100 per cent made in Italy, to have remained independent and in the hands of its founders, surviving the Covid crisis unscathed. A major focus on its collections and image in recent years has enabled it to renew and broaden its customer base. This evolution is particularly visible in its new flagship in Milan, which has just been unveiled.
Located in via Verri, in the Luxury Quadrilateral, the 630sq m store, spread over two levels, has been completely restructured, in particular creating a new lounge bar area with a garden, accessible to all customers. The layout is inspired by a new shop concept developed by Milan-based architecture company Park Associati and was first applied to the New York store in 2022. The idea is to recreate a convivial atmosphere, a little like the Milanese salons, by offering a very upmarket shopping experience.
“This boutique is the ideal expression of our strategy to elevate the brand, which is also reflected in our website, merchandising and product range,” explains Managing Director Stefano Canali, representing the third generation of the founding family. He has been with the company for 26 years and in 2008 took over the reins of the historic brand founded in 1934 in Brianza, north of Milan.
