The newest Carousel @ Bloomingdale’s offers shoppers a sentimental one-stop-shop for summer must-haves.
The pop-up space will transform into the ultimate summer destination for all ages, complete with a wide assortment of multi-category must-haves including swimwear, accessories, beauty, food, beverage favourites and so much more. For the first time, Bloomingdale’s will welcome Coleman, the experts in outdoor gear and equipment, offering an array of campsite essentials.
Camp Bloomingdale’s presents a variety of new brands and fun products inclusive of sunscreen by Summer Camp, bracelets by the Little Words Project, FLIRKRFIRE’S Personal Fireplace and Candy Lab’s Candy Sushi Set. From Coleman, shoppers can purchase outdoor necessities such as the 1900 Collection 3-1 stove, reunion coolers, iconic lanterns and foldable chairs for adults and kids alike.
Customers can expect camp-inspired ready-to-wear from Mother Denim, Free City, Daydreamer, Vintage Havana, Solid & Stripes and exclusives by AQUA including jogger, hoodie, short and t-shirt sets for women and kids. Limited edition Camp Bloomingdale’s merchandise including fanny-packs, mugs, s’mores kits, flashlights and socks will also be available for purchase both in-store and online.
“Camp carries a positive connotation for many, suggestive of memories of fun and adventure. We are excited to bring this nostalgia to life through our latest Carousel activation with a fresh assortment of playful brands for all ages, bright colours and must-have gifts that create the ultimate camp shopping destination,” shared Frank Berman, Executive Chief Marketing Officer, at Bloomingdale’s.
