The department store retailer said it the openings will continue opening through fall, with all 200 shops open in time for the holidays. Kohl’s first announced the partnership with Babies”R”Us owner WHP Global in March.
The Babies“R”Us at Kohl’s shop will feature a curated assortment of the latest baby gear, furniture, activity, accessories and more, with an expanded assortment available online. The in-store shops will be located adjacent Kohl’s existing baby and kids’ to create a comprehensive baby shopping experience, the company said.
“Evolving our assortment and bringing more relevant product to the millions of customers we serve is a core focus as we continue to deliver on Kohl’s broader growth strategy,” said Tom Kingsbury, Kohl’s CEO, when the Babies”R”Us deal was announced. “We see significant opportunity in the baby gear category and partnering with Babies“R”Us is another example of how we are finding new ways to optimize our assortment and further establish Kohl’s as the go-to brand for families.”
In July 2023, Babies”R”Us opened its first US store under WHP, at American Dream, the massive three million square foot plus entertainment and retail centre in East Rutherford, New Jersey.
