Yesterday, multi-brand fashion and accessories business Azorte opened a new store in Hyderabad with the aim of forging deeper connections with the city’s shoppers.
Located in Aparna Neo Mall in Nallagandla, the store will cater to men, women and children. Azorte retails clothing labels including Svrnaa, Altheory and Outryt and its stores have different segments for each brand. Azorte recently launched its ‘Festive Edit’ as a curated selection of summer wedding attire featuring numerous ethnic style designs, Azorte announced on Facebook.
Azorte has opened a number of new stores in 2024 including in New Delhi’s Vegas Mall and in Bengaluru’s Phoenix Mall of Asia. The brand also counts stores in cities including Mumbai, Thane, Gurugram, Pune and Ahmedabad, according to its website.
Reliance Retail launched Azorte in September 2022 to offer a wide range of apparel and accessories for the whole family under one roof. The retail concept mainly focuses on western wear and brands priced in the mid-segment of the market.



