Building on its record of unique deliveries in the UAE, Deliveroo recently embarked on a journey back in time, paying homage to Dubai’s illustrious heritage with a one-off Abra delivery at the historic Dubai Creek.
The iconic delivery method not only celebrates the city’s cultural history but also reaffirms Deliveroo’s commitment to creating hyperlocal experiences and connecting communities while transforming the way people shop and eat.
An abra, which means “to cross” in Arabic, served as the main mode of transportation for generations, ferrying passengers and goods across the Dubai Creek.
Symbolic of the city’s rich history, this traditional wooden boat holds a special place in the hearts of citizens and residents, embodying the spirit of nostalgia and reflecting Dubai’s evolution to a global metropolis. To mark this first-of-its-kind delivery, Deliveroo integrated its brand into the 30-year-old vessel, preserving elements of its rich heritage while embracing modernity. The unique transformation was designed to complete a one-off stunt on the historic waterway between Deira Old Souk and Bur Dubai.
In Deira and Bur Dubai, where culinary diversity thrives, some of the most sought-after restaurants and cuisines revealed by Deliveroo include Al Safadi, Laffah, Manoushe Street and Jawharat Al Sham for authentic Middle Eastern flavours, Krave with its nutritious offerings and Pars Iranian with its array of rich Iranian dishes.
