Baheej Tourism Development Company, a joint venture between ASFAR, the Saudi tourism investment company owned by PIF and the Tamimi-AWN Alliance, has announced the development of the waterfront area of the Royal Commission at Yanbu.
Their first project in Yanbu will cover an area of 32,000sq m and features three iconic leisure assets including a beach escape, a tourist activation centre and a lifestyle hotel. Additionally, the project will feature a fourth component to be announced at a later stage. Each of these components will provide rich and comprehensive experiences, as well as sustainable tourism offerings.
Visitors will be soon invited to explore the ancient city of Yanbu, rooted in a rich history dating back to the 16th century, boasting a distinct identity defined by its architectural marvels and sand beaches. Baheej envisions Yanbu as an iconic destination showcasing Saudi Arabia’s rich culture, history and natural wonders, offering one-of-a-kind inspiring experiences to visitors.
Nora Al Tamimi, CEO of Baheej, said: “We believe that destinations are not just built but discovered and Baheej’s commitment lies in uncovering the hidden gems of Saudi Arabia. Our strategic collaborations are aimed at curating unparalleled experiences that showcase Saudi Arabia’s rich culture, history and natural wonders.
