The brand has announced the reopening of its boutique in Basel. The two-storey, 700sq m site is remarkable in terms of both its carefully curated portfolio of luxury watch and jewellery brands and its elegant yet contemporary design.
Located in a historic building on Basel’s renowned Freie Strasse, the store’s style focuses on traditional Swiss craftsmanship blending with an innovative approach to design and hospitality. Visitors are welcomed into a warm and luminous environment with comfortable lounge areas and a bar.
With its welcoming yet sophisticated atmosphere, the boutique redefines the balance between tradition and innovation, achieved through a clever interplay of materials and an enhanced open-plan floor design. High-quality materials, such as marble, walnut wood and bronzed brass, in combination with natural fibre carpets and lightweight fabrics create an atmosphere of refinement. A prominent staircase clad in aluminium with vertical illumination accentuates the connection between the two floors.
Throughout the boutique, engaging elements draw attention to the products while bringing them closer to customers. Basel is a city devoted to contemporary art and the styling and art selection throughout the boutique reflect this local passion.
