The company opened the doors to its Fitzroy location on 31 May, while the second store, which is also the largest, will be unveiled on 22 June at Highpoint Shopping Centre in Maribyrnong.
The stores will offer products from Leander, Baby Bjorn, Bugaboo and Stokke, as well as exclusive items from Portier, Redsbaby and Brillo. The Maribyrnong store will also serve as the brand’s premium destination, offering a broad choice of premium products from top companies, according to the business.
“There is huge momentum and demand in the market for physical retail, it’s a great opportunity to connect with our community in real life,” said Kate Casey, CEO & Co-Founder. “After the success of our first Armadale store (and our own experiences as parents), we know how important it is for many new and expecting parents to be able to touch, try and talk through the cult products they’ve heard so much about.”
