Japanese brand Brand Off has reopened its store in Hong Kong’s Central, which had been closed since the Covid-19 outbreak.
The brand describes the new store as a “Prestige” boutique, which offers visitors more than 1,000 pre-owned luxury items.
The store has two floors and includes a VIP room as well as a separate trade-in section. The display cabinets, with yellow, purple and rose gold embellishments, are intended to represent a “second-hand bag closet”. The store offers a diverse selection of pre-owned luxury items, including designer handbags, watches, jewellery, precious metals and garments, as well as a showcase space for limited items.
Brand Off, established in 1993, specialises in the sale, trade-in and auction of designer bags, watches, jewellery, precious metals and clothing. Headquartered in Kanazawa, Japan, the company has 53 outlets globally, including 10 in Hong Kong.



