Open to consumers from last week, the store opening is the continuation of the activations and launches being conducted by the company as part of their year-long celebration to mark their 190th Anniversary.
The store is located in the heart of Covent Garden’s Seven Dials neighbourhood at 72 Neal Street, the home of an amazing array of unique, iconic shops, brands and retailers. The pop-up store will be an immersive space for WOLF to showcase and sell their wide range of must-have products and collections.
From their safes and cabinets, to jewellery boxes, travel pouches, watch rolls and their iconic patented watch winders, the store will provide a complete WOLF experience for current and new product launches.
This will be the perfect space to explore the WOLF brand, with its central London location becoming the ultimate shopping destination for customers looking to explore all of WOLF’s wonderful products. The new 945sq ft pop-up store will provide consumers with the opportunity to experience the magic of WOLF in person.
Simon Wolf, CEO and Owner, said: “I am incredibly proud of what my family has managed to achieve over the past 190 years. And what better way to celebrate the five generations but to open a retail shop, something we have always wanted to do. 72 Neal Street is the perfect location, in the heart of Covent Garden’s Seven Dials, one of the world’s most prestigious shopping areas. It will be wonderful to be able to welcome customers into the world of WOLF at a level never seen before.”
