The “Nike & Jordan World of Flight” space, a megastore of more than 2,100sq m is where the two experiences merge in a strategic location, making the space the first Jordan retail experience in the region and the largest Nike store in Latin America.
“More than a store, this space is designed to serve all Nike members, who will have the opportunity to participate in exclusive sport, wellness and creativity events with elite athletes, clubs, collaborators and partners from Nike and Jordan. Registration for both brands’ experiences will be available on the Nike App and physically at Nike & Jordan World of Flight Mexico City”, the US giant highlighted in a statement.
FashionNetwork.com was able to confirm that Jordan World of Flight, the brand’s first store in Latin America, displays the maximum expression of basketball culture, offering the brand’s best products and innovation, including exclusive launches of local collections.
On the ground floor, the Jordan Workshop space provides an experience to customise Jordan Brand products, such as the Air Jordan 1 and Diamond Short, with graphics, patches and prints. The facility also highlights the creative community by featuring basketball-inspired work with artists and photographers in The Lounge, a signature Jordan hangout and connection spot.
