Sephora UK is continuing to fuel its retail expansion across the UK with the announcement of its next store at Hammerson’s destination in Birmingham city centre, Bullring.
Sephora UK’s regional expansion is growing fast after listening to the requests from its loyal social community. On the heels of Sephora UK’s extremely successful store opening in Manchester’s Trafford Centre and the announcement of two new stores opening in the North East – Newcastle’s Metrocentre and Eldon Square – Bullring is the latest exciting addition to the brand’s ever-growing bricks and mortar UK portfolio.
The success of Sephora UK is largely due to the brand’s commitment to retail innovation by creating unique and diverse retail experiences that the stores’ “beauty playgrounds” bring to customers, which are rooted in discovery, community, entertainment and enchantment. Delivering global and exclusive brands that are currently unavailable to purchase within the region, Sephora is set to revolutionise the beauty offering within Bullring by becoming a haven for beauty lovers seeking varied and inclusive curations, expert in-store guidance, a world-class beauty services offering and a deep sense of community.
“We’ve once again harnessed the power of listening to our customers to shape our expansion plans around the UK and the appetite that our beauty community in Birmingham made was profoundly powerful. The demand we have seen on social media and customer enquiries, particularly on the back of the Manchester opening and Newcastle announcements, has been phenomenal and we are thrilled to announce that we will be welcoming Birmingham customers in the iconic Bullring in winter 2024,” Sarah Boyd, Managing Director, Sephora UK.
