The natural and organic food grocer will open the second location of its small-format concept, dubbed Whole Foods Market Daily Shop, in the Hell’s Kitchen neighbourhood of Manhattan (New York City).
The first Daily Shop location is set to open this fall, on Manhattan’s Upper East Side. An additional New York City location and national rollout will follow.
Whole Foods revealed in March that it planned to debut a “quick-shop”, smaller-store concept. The new format will range between 7,000 to 14,000sq ft, which is about a quarter to half the footprint of an average 40,000sq ft store. It paves the way for Whole Foods to expand in dense, metropolitan areas.
Daily Shop stores will feature a variety of fresh, seasonal produce, prepared foods and essential grocery items. Both of the newly announced New York City locations will also feature Juice & Java, a venue providing coffee, tea, fresh-pressed juices, smoothies, sandwiches, soups and desserts.
