Yorkshire’s premier outlet destination, Junction 32, has announced its new Saltrock store, which opened its doors on Saturday 20 July. This marks the first West Yorkshire location for the brand.
As the UK sees a rise in popularity of surfing so has surf wear fashion, which has been reflected in the economic impact on the retail industry, generating millions in revenue annually. Junction 32’s new 1,900sq ft store will serve as a hub for surf enthusiasts, beachgoers and outdoor adventurers, offering an extensive selection of surf-inspired apparel and accessories for men, women and children.
Building on the centre’s recent sportswear store opening of Sports Direct and Mountain Warehouse’s expansion, Saltrock’s arrival highlights the centre’s strategic direction in continuing to enhance the brand line-up to cater to current fashion trends and consumer demand for wider sports apparel.
Focusing on watersports, hiking and skateboarding, the new store is well positioned to serve the region’s active, surfing and outdoor sports community. Its strategic location ensures high foot traffic, making it an ideal spot for introducing Saltrock’s unique offerings.
Rachel Scott, Head of Leasing at Global Mutual, said: “Welcoming Saltrock is a really important moment for us – we watch shifts in consumer trends carefully and have seen the rise of surfing, cold water swimming, van life and festival-going. Saltrock speaks directly to this movement and we really see a place for this vibrant brand at Junction 32.”
