Opening on Belfast’s premium retail destination, Castle Lane, the new store offers customers a new, fresh interior look and feel for the brand and self-service checkouts.
The new store opened on Thursday last week and offers womenswear, menswear, kidswear and accessories. The customer experience is driven by fashion demand, with elevated trend-driven products and styles. The 2,228sq m store focuses on the omni-channel, seamless customer experience offering new services including self-checkouts.
“We are delighted to be enhancing our presence in Belfast. New omni-channel services will offer customers more convenience, while an elevated interior design will enable them to shop our latest fashion collections and styles in a more curated and inspirational way,” says Klas Degeryd, Head of Expansion, H&M UK & Ireland.
Brian Kidd, from letting agents for The Keep scheme Frazer Kidd, said: “It is fantastic that this once derelict building has been transformed by local property company Alterity Investments into Belfast city centre’s largest retail redevelopment project since Victoria Square. It is especially exciting to have one of Europe’s largest fashion brands, H&M, choose the Keep for a flagship store.”
With sustainability at the heart of its business model, H&M continues to lead the transition to circular, climate positive fashion and homeware, values which will be built into the foundation of the new store.
