In the next fiscal year, the D2C brand plans to open two-three more stores in Bengaluru and then expand its network to 30 stores in the next 24 months in the top 10 Indian cities.
10Club Homes, which sells home products and household accessories, plans to open about 30 brick-and-mortar stores in the next two years as part of the direct-to-consumer (D2C) brand’s strategy to spread its physical retailing network.
“Almost 75 per cent of the market is in physical retailing and that is why it is important for us to have a robust physical presence,” said Kavitha Rao, Co-Founder of 10Club Homes.
10Club Homes sells about 1,000 stock-keeping units (SKUs) in “home and small things around the home” including products for gardens, kitchens, décor items, flowers, furnishings and dining items among other household items.
“We, however, don’t do the furniture part,” said Rao. “By the middle of the next year, we will reach an SKU level of 1,500 and that is a good number to reach.”
